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How to create photos for your online store Marketing Tips and tricks 

How to create photos for your online store

The key to branding your products on your online store is to create great product shots. Your customers can’t touch or feel your products. The only way to attract your market is by showing them photos in the best light possible. Professional and high-quality images will drive traffic to your website and even increase your conversions. Unfortunately, not all online... Read More
Tips on taking photos of art work to highlight its beauty Feature Tips and tricks 

Tips on taking photos of art work to highlight its beauty

Taking great photos is an art. There’s so much adjusting that needs to be done when taking various types of subjects. From landscapes to print advertisements, portraits, and one of the most challenging and delicate, artworks. When you’re taking photos of artwork, you have to respect the effort that the artist put into making every detail of the piece precise... Read More
Making sense of the content business Opinion 

Making sense of the content business

During a recent photo-industry discussion, the topic of growing the market for high-margin photo specialty products (PSP) came up. Despite heavy investments by major industry players, there is relatively little uptake by consumers for these products (photo books, photo cards, canvas, etc.). I think part of the issue the photo/imaging industry has it still comes to this with a “production... Read More
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