Sony launches compact 4K Handycam camcorder

GaryPageau ,
Sony FDR-AX43/B

Sony Electronics announced the FDR-AX43/B 4K Handycam camcorder featuring Balanced Optical SteadyShot technology, using a built-in gimbal mechanism, for capturing smooth video footage. Sony says the FDR-AX43/B was developed for content creators and vloggers. 

 The FDR-AX43/B features include:

  • ZEISS Vario-Sonnar T* zoom lens with a wide angle of 26.8mm
  • 20x optical zoom and Clear Image Zoom of 30x for 4K and 40x for HD
  • 1/2.5-type Exmor R CMOS image sensor and BIONZ X™ image processing engine delivering excellent image quality, even in low-light conditions
  • Directional 3-capsule mic for advanced sound quality
  • 3-inch Flip-screen for selfie shooting
  • New Highlight Movie Maker creates short video clips in-camera to share instantly without any need for post-production editing.
  • Long battery life provides up to 235 mins continuous recording time with the supplied battery (AC adaptor provides additional power supply).

The FDR-AX43/B will ship this month in North America, priced approximately $849.99 US or $1,099.99 CA.

Full product information can be viewed at www.sony.com/electronics/handycam-camcorders/fdr-ax43

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.