Sony spinning off camera, mobile division

GaryPageau

Sony Corp. announced it will establish, effective April 1, an intermediate holding company “Sony Electronics Corporation” incorporating these three businesses – Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications – as well as related global sales and marketing, manufacturing, logistics, procurement, and engineering platforms.

“Through the establishment of Sony Electronics Corporation, Sony will not only accelerate the integrated operation of the EP&S businesses, but also aim to optimize its organizational structure, talent and business portfolio, while further enhancing competitiveness and creating new business,” the company said in a statement.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.