TAMRON launches 35-100mm F/2.8 Di III VXD lens, updates lens utility

TAMRON launched the 35-100mm F/2.8 Di III VXD (Model A078), a fast-aperture standard zoom lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras, at a USD retail price of $899 for Sony E and $929 for Nikon Z (CAD: $1,249 for Sony E and $1,299 for Nikon Z).

Despite its fast F2.8 aperture, the lens is remarkably compact and lightweight at just 4.7” (119.2mm) and 19.9oz. (565g), the company says. The VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism provides fast, precise AF to capture natural expressions, and the 8.7” (0.22m) MOD (Minimum Object Distance) at the wide end is ideal for tabletop shots. TAMRON Lens Utility lets users assign functions for video and stills, while the refined design ensures comfortable handling for everyday and special moments. 

TAMRON also announces the launch of the TAMRON-LINK (Model TL-01), an accessory that enables wireless communication control of the TAMRON Lens Utility Mobile version, TAMRON’s proprietary application supporting video and still photography. The TAMRON-LINK has a retail price of $50.00 USD / $69.99 CAD.

In conjunction with the launch of TAMRON-LINK, TAMRON Lens Utility will now support iOS devices.

By connecting the TAMRON-LINK to a compatible TAMRON lens, users gain the ability to wirelessly operate various lens functions from a smartphone via Bluetooth. This innovation eliminates the limitations associated with cable connections to enhance operational efficiency on location and provide users with a more flexible and streamlined shooting experience.

The use of TAMRON-LINK also extends operational support to iOS devices, in addition to existing Android device compatibility. This expansion of compatible platforms allows a greater number of users to benefit from the functionality offered by TAMRON Lens Utility.

TAMRON also announced the TAMRON Lens UtilityTM (Mobile/PC version) is updated to version 5, and includes these functions:

·  Focus (FC)/Iris Marker Link – In addition to the conventional Focus Marker, markers can now be set on both the focus ring and the aperture ring. With the DFF (Digital Follow Focus) screen, you can shift them instantly to the preset positions with a single tap.

·  Ring Stopper – This function lets you set an electronically controlled stopper for the focus and aperture rings, which helps prevent unintended over- or under-adjustment when operating them. With the DFF screen, you can manually control both rings at the same time with smooth, accurate operation.

·  Selecting Focus and Aperture Rotation Angle – This function lets you set the rotation angle of the focus and aperture rings. You can select the rotation angle according to the scene you are shooting in manual mode, allowing for operation that matches your creative intentions.

·  Focus Time Lapse – This function works with the camera’s interval shooting, letting you create time-lapse videos while gradually shifting the focus position with ease.

·  Astro Focus Lock (Astro FC-L) [Fine Adjustment] – This function helps reduce the hassle of focusing when shooting the night sky. You can fine-tune and save focus positions to match your shooting environment and intentions.

·  Night Mode – The entire screen turns red and dims, reducing eye strain in low-light conditions and minimizing disturbance to other photographers around you.

Download TAMRON Lens Utility Ver. 5.0 is available for iOS, for Android, and for PC/Mac.