AI-powered photo curation, with Troy DeBraal, MediaViz

Ever found yourself frantically scrolling through thousands of photos trying to find that one perfect shot you know exists somewhere? This frustration sparked the creation of MediaViz AI when founder Troy DeBraal‘s business partner slammed his phone down in a restaurant after failing to locate a crucial photo of his son. “Why can’t you build something that can keep track of all my good photos and get rid of all this junk?” he demanded – and a revolutionary AI photo curation platform was born.

DeBraal shares how his background in document management and digital strategy uniquely prepared him to tackle the universal problem of photo overload. After spending years observing how people interact with technology across various industries, he recognized that helping people organize and find meaning in their expanding photo collections represented both a massive challenge and opportunity. MediaViz evolved into a sophisticated B2B platform that empowers businesses with Google-like capabilities through a simple API integration.

The conversation explores how MediaViz’s “agentic AI” approach differs from traditional systems by acting intelligently on users’ behalf rather than merely responding to commands. DeBraal explains how their technology creates personalized AI models that learn individual preferences in composition, subject matter, and aesthetics to provide truly customized curation. This approach has profound implications for several industries, including photo printing, where cart abandonment plagues photobook creation because consumers simply can’t find the right images.

Looking toward the future, DeBraal envisions AI living directly on capture devices, encouraging photographers to create freely while AI handles the overwhelming task of curation. “Let people create and let us curate” encapsulates their philosophy – a vision that promises to transform our relationship with photography and help us rediscover the meaning hidden in our ever-expanding digital collections. For those intrigued by these possibilities, MediaViz is hosting a comprehensive webinar on June 5th at 1pm Eastern to demonstrate their API and expanding applications.