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Amaze launches holiday collections with Katie Shober and Kalen Allen

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Amaze announced two holiday product launches on its Spring by Amaze platform from creators Katie Shober and Kalen Allen, bringing fans a unique, festive shopping experience just in time for the holiday season.

Returning to Spring by Amaze after a successful debut, Katie Shober, a popular figure in the romance and book-loving community, is back with a holiday collection including a festive “Rather Be Reading” wine glass, a “Book Lover” crew neck sweatshirt in a new seasonal color, and a “Rather Be Reading” tote bag. Fans can shop this limited edition through Nov. 11 at Beach Reads and Bubbly.

Meanwhile, Kalen Allen, whose career is taking center stage with roles in Elf on Broadway, a holiday album, and a Netflix holiday film, is launching his first-ever seasonal collection, featuring an array of seasonal-themed items like hoodies, tees, and mugs, with highlights including the “Your Arms, They Keep Me Warm” and “Shake Them Winter Blues Right Off” designs. Kalen’s collection is available at Kalen’s Kloset.

“Our mission at Amaze is to provide creators with the tools they need to bring their unique visions to life, especially during seasons like the holidays when connecting with fans is so impactful,” said Derek Francis, EVP of Global Growth at Amaze. “By taking care of the logistics—from production to global shipping—Spring by Amaze allows creators like Katie and Kalen to focus entirely on crafting experiences their audiences will love, without barriers.”

With the latest Adobe Express integration, the company claims the Spring by Amaze platform “now offers even more creative flexibility, enabling creators to design extraordinary products quickly and effortlessly.”