Corel rebrands as Alludo

GaryPageau

Corel Corp., the Canadian software company best known in the photo industry for its graphic software suite, has rebranded as Alludo to reflect “the future of work—not just where people work, but also how, when, and even why they work.”

Christa Quarles, CEO, Alludo

“This is a watershed moment for us,” said Christa Quarles, Chief Executive Officer, Alludo. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like—for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand. We’re delighted to share this news with you today, by welcoming you to Alludo.”

In addition to its CorelDraw suite, the company’s products include PaintShop Pro, Painter, Parallels, MindManager, Roxio, WordPerfect, and WinZip.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.