Fujifilm announces development of cinema camera, Fujifilm GFX Eterrna

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Fujifilm GFX ETERNA

FUJIFILM Corp. announced it is developing its first digital filmmaking camera, FUJIFILM GFX ETERNA, with plans for a release in 2025. GFX ETERNA will feature the large format GFX 102MP CMOS II HS sensor, which is approximately 1.7 times larger than a 35mm full-frame sensor, combined with the X-Processor 5 high-speed image processing engine. This pairing enables filmmakers to create rich, true-to-life visuals with enhanced flexibility in post-production, the company said. GFX ETERNA will also feature a native G mount with a removable PL adapter.

Fujifilm will showcase GFX ETERNA at the Inter BEE 2024 media event, which will be held Nov. 13 – 15, 2024 in Makuhari Messe – Japan.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.