FYUL partners with TrusTrace for supply chain compliance

GaryPageau ,
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Sweden’s TrusTrace, a leader in supply chain traceability and compliance, announced a strategic partnership with FYUL, the on-demand merchandise platform representing Printify, Printful, and Snow Commerce, to build supply chain visibility and compliance infrastructure across its global manufacturing network. Built to make on-demand commerce work at scale, the company operates across a broad network of suppliers and manufacturing facilities worldwide. As regulatory requirements around supply chain transparency tighten, FYUL has selected TrusTrace to centralize compliance documentation, map its supplier network, and collect the data needed to meet emerging EU regulations, ensuring the quality and responsibility its brand partners expect extends all the way through the supply chain.

“When you’re producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real,” said Isabella Holmgaard, Sustainability Director at FYUL. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.