Gelato launches AI Estimator by GelatoConnect
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Gelato announced the launch of its GelatoConnect AI Estimator, an innovation that redefines how print service providers (PSPs) quote and win work, the company claims. With GelatoConnect AI Estimator, PSPs can generate precise estimates in just 15 seconds and deliver branded, customer-ready quotes in under five minutes—slashing manual quoting work by more than 50%.
For decades, quoting has been slow, manual, and dependent on a handful of experts, the company said. The result? Lost deals, inconsistent pricing, and eroded margins. Gelato’s AI Estimator replaces this with a fast, consistent, margin-protective process—helping PSPs win more business by being the first to respond.
“The AI Estimator that Gelato has created is going to be a game-changer. We can now generate quotes in one minute, simply by copying and pasting an email or typing into an AI prompt box,” said Simon Smogur, CEO of ESP Colour. “Speed, being able to margin correctly, and our estimators being confident it’s right the first time – that’s what we’re seeing so far, and we’re on a nine-week up-streak in margin vs. last year.”
How it works
From messy requests to accurate quotes in minutes:
- Refine – AI translates free-text requests into structured production requirements.
- Generate – AI combines customer inputs with PSP cost parameters.
- Validate – Each estimate is checked for accuracy, competitiveness, and compliance.
- Output – The system produces a branded, ready-to-send quote instantly.
The result: a step-change in print estimating — from slow and error-prone to fast, automated, and consistent.
Why it matters
Gelato’s 2025 State of Print Production Report shows that 80% of print professionals view AI and automation as essential, yet most are not investing in it. With GelatoConnect AI Estimator, leading printers are pushing the industry forward by showing what’s possible with AI and automation.
Quoting is one of the most critical moments in any business relationship — but across industries, it’s often slow, manual, and inconsistent,” said Henrik Müller-Hansen, founder and CEO of Gelato. “By embracing AI in this process, printers are showing what leadership looks like: transforming a universal challenge into a competitive advantage. With AI Estimator, print is not following the future — it’s helping define it.”