Gooten closes $11 million Series A round

Getting your Trinity Audio player ready...

On-demand printing platform Gooten announced the closing of a $11 million of Series A funding round led by existing investors KEC Ventures with participation from INX International, Tech Pioneers Fund, and other investors. As part of the round, Will Geiger of Touchdown Ventures will join Gooten as a board observer on behalf of INX International.

In December, 2021, Gooten raised $15 million in combined primary equity and debt from Tech Pioneers Fund with participation from existing investors KEC Ventures and ff Venture Capital. Founded in 2015, Gooten operates a smart supply chain for brands looking to optimize their eCommerce business through print-on-demand manufacturing.

Brian Rainey, CEO, Gooten

“As the on-demand industry continues to see rapid adoption, our Series A round positions Gooten to continue to deliver a best-in-class on-demand order management platform,” said Brian Rainey, CEO. “This capital will allow us to continue in our mission to address the high costs and economic and environmental issues of traditional inventory-based merchandising by increasing the adoption of on-demand manufacturing. We are excited to partner with KEC Ventures and INX International, both of whom share our vision of disrupting the industry with technology-driven solutions.”

Along with fueling customer growth, Gooten declared it expects to expand its international capabilities, adding new fulfillment partnerships in strategic markets like Korea, JapanIndiaLatin AmericaBrazil, and Western Europe. The company will also enhance its suite of technology tools and services, offering to enable businesses to streamline their order management operations.

Maddy Alcala, President, Gooten

“The Gooten solution fills a unique gap in the market,” says Maddy Alcala, President. “Order management technology has existed for more than 25 years for the traditional pick-pack-ship fulfillment model. The Gooten team is bringing enterprise-grade software to the on-demand production industry and this capital raise accelerates our ability to deliver new functionality to our customers, helping them grow sales and streamline business operations.”

“Gooten’s innovative approach to order management aligns perfectly with our investment thesis,” said Jeff Parkinson, Gooten board member and partner at KEC Ventures. “The company’s commitment to leveraging technology and creating seamless, efficient processes has allowed it to build the largest on-demand manufacturing network in the world by capacity, servicing the largest brands, merchandising platforms, and the creator economy. We are excited to support Gooten’s growth as it continues to empower businesses with on-demand manufacturing capabilities.”

The company’s cloud-native technology has already attracted a diverse range of customers, including Fortune 100 retailers, global creator and merchandising platforms, and high-growth independent brands.

In February, 2022, Gooten president Maddy Alcala was a guest on the Dead Pixels Society podcast. Listen below: