Mitsubishi exiting printer market

GaryPageau

Mitsubishi Electric is ceasing production of dye-sublimation printers but will continue to service and support and provide media for the in-market devices through March, 2030. Printers will continue to be shipped through March 31, 2022. This was first reported on the UK site PhotoBite and confirmed by Mitsubishi. The company has produced printers since the early 1980s for a broad range of market segments, including photo booths, retail kiosks, and more.

In a recent statement, made directly to PhotoBite, Mitsubishi Electric’s Regional Manager UK, Middle East and Africa, Paul Jones, said:  “Mitsubishi Electric will cease the production of printer products, this includes both photo and medical devices. Right now, we are focused on customer support and making sure that our loyal customer base is looked after.

“There are several factors which have compounded and resulted in the company’s decision to leave the photo printer market. These include the wider business synergy and product competitiveness.”

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.