Nations Photo Lab launch of new Memory Book coincides with Alzheimer’s benefit

January 10, 2022January 18, 2022 GaryPageau Nations Photo Lab

Nations Photo Lab launched Custom Memory Books in the fourth quarter to coincide with a fundraising campaign for the Alzheimer’s Association. The Maryland-based lab normally donates a portion of its fourth-quarter holiday-card sales to a charity, says Lisa Foreman, director of marketing, Nations Photo Lab. This year, however, the charitable campaign coincided with the launch of a new product, the Custom Memory Book. The book, featuring archival-quality pages with space for large photos and captions, and a premium, customizable hardcover, are designed to aid in memory stimulation. All proceeds of Custom Memory Book sales benefit the Alzheimer’s Association.

As part of its partnership, Nations Photo Lab ran a promotion to give away 50 free books.

Foreman says the nature of the photo business makes the connection to memory care a natural one. This is the first time Nations has tied its charitable activities to a product launch, she added, but this cause resonated with the Nations team. “We look forward to having a long-standing relationship,” said Foreman.

The local CBS-TV affiliate featured company president Harvis Kramer in a new segment, shown below:

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.