Imaging Brands, the designer and manufacturer of innovative photography and filmmaking equipment, has acquired Spiffy Gear. Founded in 2013 by entrepreneur Udi Tirosh, Spiffy Gear has focused on developing specialty lighting products for professional photographers and videographers.
The Spiffy Gear acquisition is part of Imaging Brands’ strategic growth plans for the professional photo and video markets. Along with Tether Tools, the Imaging Brands portfolio includes brands such as Frio off-camera lighting solutions and Smart Shooter tethering software. Spiffy Gear’s line of specialty lighting products will expand the organization’s commitment to improving the experience of image creation for professionals and enthusiasts.
“We saw an opportunity in Spiffy Gear to add a strong team to our platform and business model.” says Josh Simons, CEO of Imaging Brands. “Udi Tirosh and his team have developed the Spiffy Gear brand and product lines with the shared mission of Imaging Brands, which is committed to providing exceptional solutions to make creators’ lives easier.”
As part of the deal, Spiffy Gear will start an Imaging Brands R&D branch in Israel. Tirosh will assume the role of R&D and Israeli branch manager.