Picanova launches U.S. operations hub in Obetz

Picanova Inc., the U.S. subsidiary of The Customization Group (TCG), announced plans to open a new state-of-the-art production and fulfillment facility in Obetz, Ohio. The multi-million-dollar project will create 246 new jobs and mark a major expansion of the company’s North American footprint, according to a press release.

The new hub, to be 4000 Creekside Parkway in Obetz, will occupy a portion of an existing 388,000-square-foot warehouse.

According to the local NBC affiliate, Picanova is expected to create $13 million in payroll annually. The state announced it approved a 1.59%, nine-year tax credit for the project on Monday.

“Our expansion into the Columbus Region is a major milestone for our North American operations,” said Philipp Mühlbauer, CEO of The Customization Group. “With this strategic move, we’re not only strengthening our U.S. presence, but also creating high-quality jobs and significantly improving delivery speed and service for our American customers.”

The company will begin hiring immediately, with operations slated to begin in Q3 2025.

“Picanova’s investment underscores Ohio’s establishment as a national leader in innovative, tech-driven manufacturing,” said J.P. Nauseef, President and CEO of JobsOhio. “With access to world-class logistics and a growing base of skilled talent, the company is perfectly positioned to serve American customers and accelerate its North American growth.”

The state’s central location and transportation networks will enable the company to reach customers across the U.S. with greater speed and efficiency, the company said.

“The arrival of Picanova is a significant win for Obetz and our residents,” said Angela Kirk, mayor, Obetz. “This investment brings new jobs, opportunities, and energy to our community. We are proud to welcome a global innovator that sees the value in our people and our location.”

“Our region to attract global companies that recognize our advantages for scale, speed, and market reach,” said Kenny McDonald, President and CEO of One Columbus. “Picanova’s decision to build its U.S. hub here further validates our logistics infrastructure and the unique ability of the Columbus Region to power next-generation manufacturing.”

According to a LinkedIn post by Mühlbauer, the company is shifting East Coast production from Miami to the Columbus, Ohio, region: “This move lets us offer faster shipping, more product options, and even better service for our U.S. customers and partners. It’s a big step forward for our mission to make high-quality, made-to-order products more accessible than ever.”

The group operates production facilities in Poland and Latvia, as well as Phoenix, AZ, and fulfills millions of personalized photo products and lifestyle items annually.