Picsart launches brand refresh, surpasses 1 billion edits per month

GaryPageau
Picsart homepage

Creative platform Picsart, unveiled a brand refresh, including a new logo, visual elements, and streamlined user interface. The refresh comes as the company surges past 1 billion edits each month and ranks among the top-grossing photography and video apps worldwide, the company said.

New Picsart Logo

“Picsart is inspiring visual culture on a massive scale — from social media posts to album covers to digital advertising — and the new brand is a reflection of this evolution,” said Hovhannes Avoyan, founder and CEO of Picsart.

“We’re much more than the individual elements of Pictures and Art,” said Avoyan of the small but symbolic change of removing the capital “A” in Picsart. “We’re removing boundaries between imagination and creativity for hundreds of millions of people in nearly every country of the world.”

PicsArt homepage mobile

Led by Picsart’s internal brand team, the company partnered with San Francisco-based branding firm New Company to develop the vision and creative direction for the refresh. Users will begin seeing the new visual elements on the platform starting this week.

Picsart creators design and remix a range of visual assets, including marketing materials, posters, digital stickers, videos, and more. The company recently announced the additions of Craig Foster as CFO, and Magdalena Yesil as a new board member.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.