Pixieset acquires Flothemes, maker of WordPress photographer themes

Vancouver-based software solutions provider Pixieset Media Inc. announced the successful acquisition of Flothemes, a premium WordPress website designer for photographers and other creative businesses. In conjunction with the transaction, Flothemes founder Ross Tanner has joined Pixieset’s leadership team as Director of Design & Business Development. Fasken Martineau DuMoulin LLP served as legal counsel to Pixieset, while The Lew Firm, APC served as legal counsel to Flothemes. Deloitte LLP served as financial and tax advisors to Pixieset. Terms weren’t disclosed.

Founded in 2013, Pixieset is an all-in-one SaaS platform offering a range of solutions including Client Galleries, Websites, Online Stores to help photographers and other creatives manage their workflow. The company has 600,000 users. Flothemes was founded in 2014, serving 40,000 photographers around the globe, the company said.

“This acquisition enables Pixieset to enhance and strengthen the products and solutions we offer to our growing client base of 600,000+ as we expand across the broader photography industry,” said Simon Wong, co-founder and CEO, Pixieset. “We look forward to harnessing the expertise of Flothemes’ experienced team and working together to continue scaling the website design tools and offerings of the Pixieset platform.”