Ricoh announces RICOH GR IIIx high-end compact camera

GaryPageau ,
The RICOH GR IIIx features a newly developed GR lens.

Ricoh Imaging Americas Corp. announced the RICOH GR IIIx high-end digital compact camera featuring a newly developed 40mm-equivalent GR lens. The RICOH GR IIIx will be available in early October 2021 at the Ricoh website and select Ricoh Imaging-authorized retail outlets nationwide for a manufacturer’s suggested retail price of $999.95.

Unlike past GR-series models which featured a 28mm wide-angle, the newly designed 26.1mm GR lens provides a 40mm standard angle of view in the 35mm format. The RICOH GR IIIx is equipped with a 24.24 MP APS-C-size CMOS image sensor and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power, the company says. The GR IIIx has a top sensitivity of ISO 102400 for super-high-sensitivity photography and a short start-up time of approximately 0.8 seconds. The camera has a touchscreen LCD and is equipped with a high-speed hybrid autofocus system, built-in shake reduction, Bluetooth and wireless LAN connectivity options.

Optional accessories for the RICOH GR IIIx include a tele conversion lens and lens adapter; external mini optical viewfinder; a ring cap available in three different colors (dark gray, black, and GR IIIx-exclusive bronze); and a genuine-leather soft case.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.