Ricoh Imaging Americas Corp. announced the RICOH GR IIIx Urban Edition. Previously announced as a part of the RICOH GR IIIx Urban Edition Special Limited Kit, the camera can now be purchased separately for the manufacturer’s suggested retail price of $1,049.95.
The RICOH GR IIIx Urban Edition camera body is accented by a navy-blue ring around the lens barrel. The camera body is finished in metallic gray, reminiscent of the gritty tones of the urban landscape. This unique exterior finish requires a multi-coat process, which results in the camera’s distinctive appearance and smooth texture. The coating also helps to make it easier for a photographer to get a firm grip on the camera.
This camera features the same functions announced for the Limited Edition Kit:
- Snap Distance Priority mode: Once the preferred distance for snapshots and the desired depth of field (DOF) are set in advance, the camera lets the user quickly and easily recall these settings.
- Auto Area AF (Center) focus mode: Instead of covering the entire image field, this mode operates only in nine focus zones around the center of the image field.
- Enable AF mode shutter-release capability: When the shutter-release button is pressed halfway down, the user can lock the AF system only, without locking the AE system.
- Snapshot mode: A distance setting of 11.5 feet (3.5 meters) has been added to the Snapshot mode, and a long press on the monitor during playback allows the user to instantly recall the playback function selection menu.
(These functions are also available for the standard GR IIIx model with the installation of function expansion firmware).
When the camera’s power is turned off, the camera displays an original shut-down screen featuring the product logo and a street-view image symbolizing the package’s urban-oriented concept.