Fujifilm Australia opens the nation’s first Fujifilm House of Photography

GaryPageau
Fujifilm has opened Australia’s first Fujifilm House of Photography concept store in Sydney’s CBD

Fujifilm Australia has opened the country’s first Fujifilm House of Photography concept store in Sydney’s CBD, according to Inside Retail. The “House of Photography” concept store is Fuji’s second, following the opening of the first U.K. one in 2019.

The company says the store “will act as a hub for photography enthusiasts and photographers alike to convene for events and exclusive workshops and access a range of services including gear hire, and photo printing, complemented by a professional studio.

An interactive Play Table showcases Fujifilm’s X Series, APS-C range cameras, and Fujinon lenses.

“The store was launched to elevate a photographer’s experience with the Fujifilm brand, acting as a hub for them to explore, touch, trial, and learn more about our portfolio of products and services,” said Tyler Yanase, CEO of Fujifilm Australia, in the article.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.