Ricoh launches RICOH GR III Street Edition Special Limited Kit

Ricoh GR III Street Edition

Ricoh Imaging Americas Corp. launched the RICOH GR III Street Edition Special Limited Kit, available in a limited quantity of 3,500 units worldwide. The exclusive $1199.95 kit combines the RICOH GR III camera body, finished in a metallic gray color, with a compact, detachable viewfinder and a genuine-leather hand strap, both designed exclusively for this package.

Offering the same quality as the standard RICOH GR III, the exclusive camera body is treated with a metallic gray finish designed to appeal to a street photographer, evoking the asphalt pavement in the city, according to Ricoh. The finish features an elegantly grained texture that is smooth in appearance but helps improve camera grip. It’s accentuated with an orange-yellow lens barrel ring, reminiscent of traffic lines painted on streets.

Ricoh GR III Street Edition viewfinder

In addition to the camera, the kit includes a pair of exclusive accessories: a compact, detachable viewfinder featuring the identical metallic gray finish and a genuine-leather hand strap. The viewfinder has the number 28 imprinted on its top panel to highlight the camera’s angle of view, while the strap’s stopper is finished in orange-yellow identical to the camera’s lens barrel ring.

This camera allows the photographer to instantly activate the Full Press Snap feature with a single touch on the LCD panel. This feature shifts the lens to a preselected focal point the moment the shutter release button is fully pressed. It can also be assigned to the LCD screen, assuring the photographer of flawless point-and-shoot photography to capture once-in-a-lifetime shutter opportunities. One of the strong points of the GR series, this feature comes in handy when taking snapshots on the street and will be available in the standard GR III via a firmware update that is scheduled for release later this year.

The RICOH GR III Street Edition, a high-grade digital compact camera that doesn’t include the viewfinder and the strap, is also scheduled to be launched in the autumn of 2020.

The camera body has been treated with an attractive metallic gray finish that designed to appeal to a street photographer, symbolizing the asphalt pavement in the city. It’s also accentuated with an orange-yellow ring encircling the lens barrel.

The camera body also accentuated with an orange-yellow ring encircling the lens barrel. The exterior finish features an elegantly grained texture created by repeatedly spraying droplets of a coating material onto the camera body.

This camera allows the photographer to instantly activate the Full Press Snap feature with a single touch on the LCD panel positioned. This feature shifts the lens to a preselected focal point the moment the shutter release button is fully depressed. It can also be assigned to the LCD screen positioned on the camera’s back panel. (This feature can be added to the standard GR III model by installing function expansion firmware, which is scheduled to be released after the time of the camera’s launch.)