Shutterstock introduces flexible editorial subscription packages

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Shutterstock, a global creative platform for transformative brands, newsrooms and media companies, announced the launch of the brand new Shutterstock Editorial platform, including offering Editorial Subscriptions for the first time. This centralized destination offers the entire Shutterstock Editorial offering with more than 90 million assets across entertainment, breaking news, sports, and archival already available and 700,000 new assets added each month.

Building on the momentum of the recent acquisition of Splash News and a new deal with Opry Entertainment Group, this site development is the next step in Shutterstock Editorial’s rapid evolution as the leading destination for breaking news and exclusive archival content, the company said. The Shutterstock Editorial search function is streamlined through curated collections personalized to individual users and includes filters and predictive search functions based on search history. The platform will offer two unique editorial subscription options: Essential, which runs on a monthly basis and Elite, which runs on an annual basis, as well as an à la carte shopping option that does not require a subscription.

“We’ve made it easier than ever to find the right piece of content by constantly working to enhance the breadth of our library and the speed at which new assets are available for our contributors to publish,” said Candice Murray, Global VP of Shutterstock Editorial. “By optimizing the search experience and offering bespoke subscriptions, we have created the perfect solution for every player in the Editorial ecosystem.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.