Snap announces more layoffs

January 22, 2018January 24, 2018 GaryPageau Snap, Snapchat

Snap has just laid off 22 employees, according to Engadget. According to The Information, Snap’s content team has now consolidated operations in its Venice Beach, Calif., location, when it previously had members in both Venice and New York City.

In recent months, Snap has struggled with user monetization, with slow adoption of its Snap Spectacles and concerns over its upcoming app redesign.

According to a memo provided to Cheddar, Snap CEO Evan Spiegel said: “The journey is long, the work is hard, but we have and we will consistently, systematically, out-innovate our competitors with substantially few resources and in far less time.”

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.