Snap redesigns Snapchat app in bid to stay relevant to users

Gary Pageau

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Snap logoBusiness Insider reports shares of Snap Inc. saw an early boost after details of its new Snapchat redesign was revealed. The joy was shortlived, however, Snap shares dropped about 2 percent. Earlier this year, Snap executives said a redesign was on the way to put personal conversations and content on the left side of the main camera screen, while branded/celebrity content is on the right.

Snap shares have dropped 20 percent below the IPO price of $17.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.