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Adobe forecasts $124 billion in U.S. online sales this holiday season Market research News Press releases 

Adobe forecasts $124 billion in U.S. online sales this holiday season

Retailers with Online and Physical Storefronts to See 28 Percent Higher Conversion Online; One Percent of Product SKUs to Drive 70 Percent of Online Sales; Voice-Assisted Shopping on the Rise SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today released its online shopping predictions for the 2018 holiday season (Nov. 1 through Dec. 31) powered by Adobe Sensei. Based on Adobe Analytics data,... Read More
One in four consumers have already started holiday shopping: Nielsen Market research News 

One in four consumers have already started holiday shopping: Nielsen

The Nielsen Company reports, despite holiday decorations seeming to appear on the shelves earlier with each passing year, November marks the start of the holiday season. A full 26% of consumers have already started their shopping as early as September! According to a recent Nielsen survey, 49% of Americans plan to start their holiday shopping before the Black Friday weekend... Read More
Almost Two-Thirds of U.S. Consumers Now Use Mobile to Shop, Says CTA Research Market research Press releases 

Almost Two-Thirds of U.S. Consumers Now Use Mobile to Shop, Says CTA Research

ARLINGTON, Va.–(BUSINESS WIRE)–The increasing use of smartphones for shopping has drastically impacted the consumer’s path to purchase, according to the Consumer Technology Association’s (CTA)™ Path to Purchase Using Mobile Devices Market Research report. CTA’s report finds that online and mobile research leading to a brick-and-mortar in-store purchase remains the primary way consumers make decisions. “From smart homes and smartphones to... Read More
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