Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today’s fourth-quarter holiday season, strategies for competing against Amazon, how to respond when Amazon copies your product, and the benefit of private-label products.
Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years of e-commerce and Amazon Marketplace experience. He founded Avenue7Media.com in 2019 and co-founded Dazadi.com in 2002. Avenue7Media harnesses the power of Amazon for product development, account management, and marketing on the U.S.’s largest e-commerce platform.