The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce

GaryPageau

Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today’s fourth-quarter holiday season, strategies for competing against Amazon,  how to respond when Amazon copies your product, and the benefit of private-label products.

Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years of e-commerce and Amazon Marketplace experience. He founded Avenue7Media.com in 2019 and co-founded Dazadi.com in 2002. Avenue7Media harnesses the power of Amazon for product development, account management, and marketing on the U.S.’s largest e-commerce platform.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.