WhiteWall joins Irys ad-free photo app as founding partner

WhiteWall, the provider of high-quality wall art, photo prints, and fine art prints, is supporting the new Irys app as a founding partner, alongside Leica Camera. With this partnership, WhiteWall brings its printing expertise directly to the digital community of photographers.

The Irys app puts photographers and their work at the forefront. At a time when video content and algorithms dominate social feeds, Irys offers a high-resolution, ad-free space where photographic work is presented with respect. The app is part of the wave of ad-free photo apps, like Glass and Foto, focused on community rather than algorithms.

“Photography is not a disposable commodity — it is art, a profession, or a passion. Irys exists to enable exactly that: to make real photography visible — with care,” explains Alan Schaller, founder of Irys.

As part of the partnership, WhiteWall will host exclusive photo competitions within the Irys app. The first competition in 2026 will be dedicated to travel photography.

Duration: Four competitions per year, each lasting two months

Prizes: WhiteWall vouchers worth €200 to €500

Highlight: Winners will receive their work professionally printed and framed by WhiteWall – a direct path from digital presentation to high-quality wall art.

“The competitions are just the beginning of our cooperation. Our goal is to make high-quality WhiteWall prints available to order directly from the app in the future. We have found the ideal partner for this in the Irys app,” says Thomas Alscheid, CEO of WhiteWall.

“All the photographers I know who have worked with WhiteWall are enthusiastic about their print and framing quality. I’m therefore very pleased that WhiteWall has joined Irys as a founding partner. Together, we will organize competitions for the community, with winners receiving their works printed and framed. We have many more plans with WhiteWall, which will follow soon. The photographers at Irys can’t wait to finally showcase their work in this way,” says Alan Schaller, founder of the Irys app.