Adobe debuts Content Authenticity, a free web app to help creators protect their work

Adobe Inc. announced a new free web app, Adobe Content Authenticity, designed to help creators protect and receive attribution for their work with Content Credentials. Adobe claims Content Credentials are like a “nutrition label” for digital content, serving as secure metadata that anyone can attach to their work to share information about themselves and provide context about how their content was created and edited. Since founding the Content Authenticity Initiative in 2019, Adobe has promoted Content Credentials as the industry standard for transparency in digital content; it is now supported by more than 3,700 members. As concerns over misinformation and AI-generated deepfakes have grown, Content Credentials have become a valuable tool for publishers, allowing them to provide key information about digital content to help consumers assess its trustworthiness.

Adobe is dedicated to responsibly developing tools that empower creators to express themselves and tell their stories while helping address their concerns. An Adobe study on creator perspectives on generative AI shows, amid rising concerns over unauthorized sharing of their work or misattribution, 91% of creators are seeking a reliable method to attach attribution to their work. Additionally, more than half (56%) of creators said they are worried about their content being used to train generative AI models without their consent.

“Adobe is committed to responsible innovation centered on the needs and interests of creators. Adobe Content Authenticity is a powerful new web application that helps creators protect and get recognition for their work,” said Scott Belsky, Chief Strategy Officer and Executive Vice President, Design & Emerging Products at Adobe. “By offering creators a simple, free and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online. The Adobe Content Authenticity web app will not only benefit creators but also help consumers navigate the digital ecosystem with greater clarity.”