Amaze acquires Outfts creator hub

Amaze Software, Inc., the parent company of Amaze and Spring platforms, acquired Outfts, a creator hub empowering creators to own audiences and develop new income streams. The addition of Outfts technology will enable Amaze to provide creators with additional tools and services enabling new and sustainable revenue sources, the company said. Terms weren’t disclosed.

The acquisition of Outfts holds immense significance as it paves the way for brands of all sizes to access a broader ecosystem of creators through the Amaze creator ecosystem, seamlessly integrating creator-branded merchandise with highly relevant third-party brands, the company said. This acquisition will also introduce a host of exciting new features for creators to elevate their brands, including user-friendly media kits, easily-managed Link In Bio tools, and access to thousands of brands’ product catalogs.

“We are thrilled to welcome Outfts to the Amaze family,” said Aaron Day, CEO of Amaze Software. “This acquisition underscores our dedication to creating a unified platform that drives all creator commerce capabilities, accelerates creator growth, and supports authentic brands. Creators are building unique communities with Amaze Software and the addition of Outfts will amplify our ability to equip creators with the tools they need to succeed in the ever-evolving creator landscape.”

“At Outfts, we’ve dedicated ourselves to building a platform that empowers creators to establish thriving businesses and achieve sustainable monetization,” said Nicolas Baxter, founder of Outfts. “By uniting with Amaze, our powerful creator commerce solutions gain the ability to connect creators at an unprecedented scale, enabling them to execute brand campaigns in a manner that perfectly aligns with their unique brand identities.”