Amaze partners with alphabeats to provide mental health care to creators

Amaze, the all-in-one, end-to-end creator commerce solution, announced a partnership with alphabeats, a leader in mental performance. This partnership brings alphabeats’ mental training technology to creators through the Amaze platform, offering them advanced tools to manage the unique mental demands of content creation. To celebrate the launch of this exciting partnership, Amaze and alphabeats will provide a special Creator bundle designed exclusively for the creator community.

The pressures of consistently generating fresh content, meeting deadlines, and maintaining audience engagement can take a significant toll on creators’ mental health, according to Amaze, citing research indicating content creators are particularly susceptible to burnout, making tailored mental health support essential for sustaining creativity and productivity.

alphabeats combines neurofeedback with music, training the mind for better focus, heightened creativity and improved output. Like a workout for your mind, alphabeats is a mental fitness tool designed to help creators recharge, refocus, and consistently deliver their best work.

“At Amaze, we understand the critical role mental health plays in the creative process,” said Aaron Day, CEO of Amaze. “This partnership with alphabeats is about providing creators with the tools they need to excel. When creators prioritize their mental well-being, the quality and impact of their work reach new heights, they’re happier, more efficient, and more successful.”

“The challenges facing content creators are intense, with the need to constantly shift between competing tasks and priorities while balancing creative, strategic and operational demands,” said Jorrit DeVries, President & Chief Commercial Officer, alphabeats. “alphabeats, originally developed for elite athletes, translates perfectly to the creative world. It offers creators the same mental performance tools that help these athletes excel, enhancing their focus and creativity and aiding in their sleep and recovery for overall health and wellbeing.”