Apple finally updates iMacs
Cupertino, California — Apple today updated its iMac line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From consumers to pros alike, users will notice their iMac is faster for everyday tasks all the way up to the most demanding pro workloads. This boost in performance, combined with its gorgeous Retina display, sleek all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave, makes iMac the world’s best desktop.
“Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world.”
Up to 8-Core Intel 9th-Generation Processors
With updated processors across the line, customers will experience dramatically faster performance for a wide range of everyday computing tasks, from editing photos to playing demanding games, composing music or even creating a feature film. The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance.
The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance.
Radeon Pro Vega Graphics Come to iMac for the First Time
Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 percent faster graphics performance. The 27-inch iMac with Radeon Pro Vega now delivers up to 50 percent faster graphics performance, ideal for pros with graphics-intensive workloads, such as developing 3D content, editing videos with complex effects or designing high-resolution games.
Industry’s Best 4K and 5K Retina Displays
With up to 14.7 million pixels, 1 billion colors, 500 nits of brightness, P3 wide color gamut and an incredible viewing angle, iMac’s Retina display delivers an immersive front-of-screen experience. All these pixels result in text that looks like a printed page, sharper photos with more detail, and the ability to edit 4K video at full resolution.
Unrivaled All-in-One Design Elevates Any Space
With its sleek aluminum and glass enclosure, 5 millimeter-thin profile and beautiful matching keyboard and mouse, iMac delivers a clean and uncluttered desktop experience that allows users to focus more on their content. With everything they need and nothing they don’t, customers love how iMac fits seamlessly into so many different environments, from the home to businesses of all sizes, or even a pro studio.
macOS Mojave
All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system, with features inspired by pros but designed for everyone. In macOS Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. macOS Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.
Pricing and Availability
The new 21.5-inch iMac with Retina 4K display starts at $1,299 (US) and the new 27-inch iMac with Retina 5K display starts at $1,799 (US). Both are available to order starting today from apple.com and the Apple Store App, and in Apple Stores and through Apple Authorized Resellers next week. The non-Retina display iMac configuration continues to be available for $1,099 (US). Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Once again Tim Cook fails his most loyal Mac users that propped up the company for many years. Promises over and over again that a new pro Mac is just around the corner. Then doles out a lilt improvement on the iMac and thinks this is going to stave off the mass migration of Mac users to the Surface Pro and other PCs.
Yes Apple makes a ton of money on iPhones, Apple Music, and entertainment. They don’t “need” to look after the platform loyalists. Yet in continuing to ignore the professional market it will one day come back to bite them. All successful companies sin tech have cycles. At some point Apple will falter again and will not have the long loyal professional Mac users to lean on to carry them through.
Most of them will have moved on.