Aryeo raises $3.5 milion to expand real-estate photography platform
Aryeo announced $3.5 million in fresh capital led by 645 Ventures, with participation from Hyperplane VC. To date, Aryeo has raised more than $7 million in funding and is the leading platform for real estate photography and media businesses.
“Real estate photographers and media companies are an overlooked and integral part of the real estate process,” says Branick Weix, CEO and former real estate photographer. “Zillow, Realtor.com, Redfin, and Homes.com have begun differentiating themselves with unique and exclusive content (pictures, videos, floor plans, and 3D tours). Photographers are the key enablers of this shift. We are building the best-in-class software to help them achieve this and grow their businesses for years to come.”
Aryeo offers a vertical SaaS product that helps photographers do everything from online scheduling and payment processing to file delivery and management. Its advanced scheduling system will even account for drive time and traffic between appointments, taking a once time-intensive logistics problem and turning it into a fully automated online booking process.
“Aryeo has helped our business expand from one location to dozens of markets spanning the country,” said Alex Aaron, owner of Archi-Pix Photography and long-time customer. “Their automation and software help us service thousands of agents and deliver a superior client experience.”
This round also welcomes real estate veteran Ben Rubenstein to Aryeo’s board.
“Aryeo’s software and solution for real estate photographers is by far the best in the market. Photographers are at the center of content creation that is viewed by hundreds of millions of consumers,” said Rubenstein, former CEO of Opcity and former CRO of Realtor.com. “By delivering cutting edge tools and technology, Aryeo provides a key service to power high-quality listing content and support the real estate photographer community.”
Managing partner of 645 Ventures Nnamdi Okike is also joining the board and brings with him a decade plus of experience investing in vertical SaaS, including notable companies like Squire, LeagueApps, and RentSpree.
“The real estate category is one of the largest within photography, but surprisingly there has never been an all-in-one platform to enable real estate photographers to manage their content and scale their businesses,” said Okike, co-founder and Managing Partner of 645 Ventures. “Aryeo has built this platform, and it’s a game-changer for their customers. We’re excited to partner with Branick, Matt and Brendan to help them serve this growing market.”
The new funding will be directed towards Aryeo’s growing sales team, who last month announced the hiring of industry-veteran Butch Hodson as its Head of Sales. Hodson joins Aryeo from real estate tech company OJO Labs, where he was Head of Sales Performance and helped build OJO Labs’ sales force from the ground up.