CaptureLife data shows growing need for mobile portrait apps

CaptureLife recently published the results of a consumer survey discussing the growing need for mobile-portrait apps. The company said it commissioned an independent survey of parents from across the country with children in pre-kindergarten through 6th grade, with the goal to better understand how consumers expect to purchase and interact with professional photography.

Among the highlights reported:

Consumers want convenience. It’s abundantly clear that parents want the precious images of the children in the place where they are continuously engaged, their phone. This is their new “digital wallet” – allowing them to carry their memories everywhere and share and show those memories to anyone at any time.

Takeaway: Photographers who provide the right mobile experience for their customer’s memories will have the advantage.

This might be one of the most interesting findings from the survey. Professional photographers are very concerned about the quality of the images they are capturing and selling to customers. The fact that parents are willing to take additional steps and make do with a lower quality version of their child’s photo demonstrates a strong motivation to have them on their mobile phone.

Takeaway: Photographers can preserve the quality of their photography by making it convenient for parents to view their images on their phone.

The study also included a section on the importance of digital school portraits across several key categories. As you can see from the chart above, the top box scores of Very Important and Important show that parents place incredible value on sharing those digital images with family and friends and accessing the image whenever they need it or want it. This was followed closely by having the image on their mobile phone, ordering photo products from their digital image, and posting it on social media.

For more highlights, visit the CaptureLife blog here.