Category: Market research

Photo app developers are not seizing the opportunity for tablet-optimized photo apps, study finds

March 6, 2013May 23, 2017 Gary Pageau Suite 48a

Only 26 percent of the top 50 paid and free downloaded photo apps downloaded on iPad are optimized for iPad; 74 percent are generic iOS apps, according to the Tablet Photo App Opportunity Report, a new study by Suite 48 Analytics. These generic photo apps miss out on the opportunity to attract more tablet users through an optimized user interface or... Read More

Market research

IPOs can stifle innovation, according to Stanford study

January 26, 2013May 23, 2017 Gary Pageau Apple, Facebook, Google, Microsoft, Pets.com, Zynga

We’ve all seen it a dozen times. Ground-breaking creative company files an IPO, then stagnates. Pick your example: Pets.com, Zynga, Facebook, Groupon, Pandora, etc. Having a popular service or clever marketing gimmick doesn’t necessarily translate into stock-market success. But according to an article in BusinessWeek, an IPO can also have a chilling effect on innovation. “Companies that succeed in going... Read More

Market research Opinion

2013 State of Online Photo Retail, from Photo Reporter

January 20, 2013May 23, 2017 Gary Pageau Photo Reporter

It’s early in the year, but 2013 is already shaping up to be a game-changing year in photo retail news. As the year 2012 came to a close, the headlines provided some insight into the ongoing trends affecting the photo-imaging trade. We recently contributed a feature story to the Photo Reporter show daily, distributed at PMA@CES. Among the highlights: The Virtual... Read More

Market research Opinion

Mobile photographers abandon half of their downloaded photo apps, but still use the other half regularly

December 12, 2012May 23, 2017 Gary Pageau Suite 48a

Glass half full or half empty? Mobile photographer still regularly use about half of the photo apps that they have downloaded onto their smartphones in the previous 12 months, according to imaging experts at Suite 48 Analytics. This is the main finding of a Flash Survey conducted among 216 North American and European smartphone users. The company specifically asked respondents... Read More

Market research Opinion

Smartphone/tablet photo app users will make products, according to study

November 14, 2012July 25, 2017 Gary Pageau Suite 48a, tablets

Data from a new study by Suite 48 Analytics shows the new generation of mobile photographers will buy photo products if given innovative apps and workflows Photo app users are a largely untapped opportunity for the photo output industry, according to Photo Product Purchasing Survey among Mobile Photo App Users, which Suite 48 Analytics conducted among 982 North American and 515... Read More

Market research Opinion

The majority of top ranking free iPhone photo and video apps now offer in-app purchasing features

October 28, 2012May 23, 2017 Gary Pageau photo apps, Suite 48a, tablets

In-app purchasing options are becoming vital revenue source for leading photo and video apps A new study by Suite 48 Analytics, a leading research and analysis firm for the mobile photography market, reveals 55 percent of the 98 top ranking free photo and video apps on iPhone now offer in-app purchasing features. These features typically allow users to buy additional... Read More