Cherry Hill Programs’ Photogenic expands digital offerings for partners
Photogenic, the souvenir division of Cherry Hill Programs, has made several recent announcements. Photogenic is expanding its video platform known as ePostcard by providing a complimentary digital experience to guests at partnering locations. This technology provides instant access to view photos, to purchase images, to create a free video to commemorate the experience, and to share directly share to social media platforms.
The immediate access to quality photos and direct share feature provides Photogenic clients the opportunity to increase brand awareness and drive traffic to websites organically, the company claims.
Along with this recent launch, Photogenic announced the new partner portal providing partners detailed reports, campaign management, and real-time analytics such as sales, conversion rates and engagement.
“It has been incredible to see the evolution of ePostcard from a site fulfillment product to instant, free guest gratification,” says John Barbieri, Chief Strategy Officer. “I was not surprised about how much it enhanced the Guest experience or how powerful it is as a marketing tool. I was, nevertheless, pleasantly surprised to see a consistent increase in conversion rates and per caps. It really is the perfect addition to an onsite retail photography program at any location – a mutual benefit for the client and consumer alike.”
“While our core focus will always be on exceptional service, a major investment over the past year has been creating the perfect technologies to enhance the guest and partner experience while protecting and growing revenues,” says Steve Craig, CEO, Photogenic and Cherry Hill Programs. “Between the additions of subtraction technology, the My Photo product, new eCommerce sites, the partner portal and ePostcard, it is easy to see why we have experienced such tremendous growth over the past year despite the challenges of our industry.”
The company also made numerous personnel announcements:
- Claire Cummings was named vice president of Photogenic Inc. With thirteen years experience as an employee at Photogenic Inc., she has grown through the ranks, earning multiple promotions since her start in 2008.
- Jayne Hughes was promoted from district manager to regional manager for Cherry Hill Programs. Since 2009, she has worked in several roles, starting out as a local manager, followed by an area supervisor, and most recently a district manager.
- Lauren Leary was hired as senior marketing manager, a newly created position added to their growing Marketing department.
- Chris Landtroop, who joined the company in December, 2020, as marketing communications and content manager, was promoted to vice president of marketing and communications