Epson endorser Shaquille O’Neal pitches picture scanner with his mom

Epson America has tapped the company’s long-time endorser, Shaquille O’Neal and his mother, Lucille O’Neal, to “Preserve What’s Priceless” with the company’s FastFoto FF-680W High-Speed Photo and Document Scanning System.

“Our family enjoys so many great experiences together. My mom has always offered endless love and has made sure to regularly collect our childhood photos,” says Shaquille O’Neal. “But even the most organized mother needs a little help saving the most important memories. The Epson FastFoto makes it easy to capture and share these memories.”

Conserving a family’s legacy is at the core of the new campaign featuring Lucille and Shaquille, which tugs at heartstrings and highlights the bond between a mother and her son as they relive childhood memories through their old photos, the company claims. The new “Preserve What’s Priceless” campaign will be featured across a variety of digital and social media platforms (see video below). Plans are also in the works for interesting and creative collaborations with Lucille O’Neal beyond the advertising campaign, including making her Honorary “Chief Memory Officer” and ambassador for Epson’s line of FastFoto scanning solutions, according to Epson

“Family has always come first for me and I will forever cherish the memories we have together,” said Lucille O’Neal. “When Shaquille first mentioned the Epson FastFoto, I knew right away that this was a product that I could stand behind. Partnering with Epson allows me to show others how easy it is to preserve their memories.”