Flam raises $14 million to scale AI infrastructure for brand and marketing industry globally

Flam, the AI-powered mixed reality (MR) publishing platform, announced it has raised $14 million in Series A funding to scale its AI Infra, used by marketers to turn touchpoints into appless app-less digital and 3D experiences.

Flam is best known in the imaging industry for its innovations in the volume photography industry, offering the UniClip video product and serving as the engine behind the RMBR app.

Flam is already being used by 100-plus global brands including Google, Samsung and Emirates who are embracing engaging media at scale. Flam-built real-time mixed reality campaigns have reached over 580 million users.

The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. Back in 2024,  Flam raised $4.5 million in a pre-Series A funding round led by TurboStart, Twin Ventures, Alphatron Capital, along with other angel investors and family offices.

Other existing backers including San Francisco-based Inventus Capital Partners, SVQ, and 9Unicorns also participated in the round. The company said the raised funds will be used to expand its global footprint into North America, Europe, and MENA.

A simple QR code Scan or a link will let users instantly immerse in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand, all without needing to download an app. Flam’s platform allowed brands to launch interactive content via QR codes or link on any touchpoint – Digital, Broadcast TV, Mass Media, Retail, OOH, packaging, WhatsApp messages. One scan or a link click, and consumers are instantly immersed in an experience that can showcase a product, tell a story, or unlock a deeper layer of the brand — all without needing to download an app.

Starting this year, Flam has been accelerating R&D on its app-less GenAI infrastructure that enables brands to create, publish, and measure high-fidelity MR, 3D, and digital experiences in <300 ms on any smartphone. The same infra already powers campaigns for Google, Samsung, Emirates, and hundreds of global enterprises and agency powerhouses.

“Our mission is to turn every touch-point — Digital, Broadcast TV, Mass Media, Retail, Stadium Fan engagements —into an interactive digital experience,” said Shourya Agarwal, co-founder & CEO of Flam. “We are laser-focused on shipping the GenAI tools that brands and enterprises have been yearning for. Flam has galvanised marketers around the world now we’re taking it to the next level with a full stack enterprise suite of products across channels; to make them engaging, measurable, interactive.

“This capital unlocks the next chapter of Flam’s deep‑tech roadmap. Our edge‑compute architecture already streams hyperreal mixed‑reality in under 300 ms; the next milestone is a fully generative pipeline that lets brands create, personalise, and publish Digital & 3D experiences on the fly—secure and at scale,” said Amit Gaiki, co‑founder & CTO.

Nishit Garg, Partner at RTP Global commented: “The time for MR is now — and Flam is uniquely positioned to lead this wave. What excites us is not just the technology, but the clarity of vision and speed of execution. Shourya, Malhar and team are building a category-defining company—and we’re excited to be part of their journey in this next phase of growth.”

“With limitless applications, strong execution, and clear vision we believe Flam is set to redefine how brands connect with consumers,” said Amal Parikh, Managing Director at Dovetail

Flam currently employs 120-plus people across engineering, AI, creative tech, and go-to-market teams. The company expects to grow to 180+ employees by the end of 2025, with expansion across the U.S., Europe, and Asia already underway.

RTP Global is an early-stage venture capital firm, backing the founders who use technology to reimagine how the world works. Since 2000, RTP Global has made over 150+ investments worldwide, with one in 10 becoming multi-billion dollar companies and one in 20 publicly trading at over $10bn. Notable investments include Datadog, DeliveryHero, Cred and SumUp. RTP Global has offices in New York, London, Paris, Dubai and Bangalore. For more information on RTP Global, visit www.rtp.vc