Fuji Xerox to change name to FUJIFILM Business Innovation Corp. in April 2021
Fuji Xerox announced its Asia Pacific operations will change to the Fujifilm brand with the changing of Fuji Xerox Co., Ltd. corporate name to FUJIFILM Business Innovation Corp. on April 2021. This change is brought forth based on the company’s decision to end the Technology Agreement with Xerox Corp. on the agreement’s expiration date, March 31, 2021. The Technology Agreement provides for technology/brand licenses and sales territories applicable to each company.
[List of major Asia Pacific affiliates]
| Current company name | New company name after April 2021 |
| Fuji Xerox Asia Pacific Pte Ltd
(Regional management of sales affiliates in Asia/Oceania countries and regions) |
FUJIFILM Business Innovation Asia Pacific Pte. Ltd. |
| Fuji Xerox Asia Pacific Pte. Ltd. (Malaysia Operations)
(Sales and services of office equipment in Malaysia) |
FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Malaysia Operations) |
| Branch of Fuji Xerox Asia Pacific Pte Ltd (Cambodia)
(Sales and services of office equipment in Cambodia) |
Branch of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia) |
| Fuji Xerox Singapore Pte Ltd
(Sales and services of office equipment in Singapore) |
FUJIFILM Business Innovation Singapore Pte. Ltd. |
| Fuji Xerox Australia Pty. Limited
(Sales and services of office equipment in Australia) |
FUJIFILM Business Innovation Australia Pty Ltd. |
| Fuji Xerox New Zealand Limited
(Sales and services of office equipment in New Zealand) |
FUJIFILM Business Innovation New Zealand Limited |
| Fuji Xerox (China) Limited
(Sales and services of office equipment in China) |
FUJIFILM Business Innovation (China) Corp. |
| Fuji Xerox Taiwan Corporation
(Sales and services of office equipment in Taiwan) |
FUJIFILM Business Innovation Taiwan Co., Ltd. |
| Fuji Xerox Korea Company Limited
(Sales and services of office equipment in Korea) |
FUJIFILM Business Innovation Korea Co., Ltd |
| Fuji Xerox (Thailand) Co., Ltd.
(Sales and services of office equipment in Thailand) |
FUJIFILM Business Innovation (Thailand) Co., Ltd. |
| Fuji Xerox Philippines Inc.
(Sales and services of office equipment in the Philippines) |
FUJIFILM Business Innovation Philippines Corp. |
Note: Due to the registration processes of respective countries, the exact date as to when the new names will go in effect may vary per affiliate