GoPro subscribers opt-in for AI training licensing program

Gary Pageau

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In just over two weeks, GoPro subscribers have contributed more than 125,000 hours of video content to the company’s opt-in AI Training Licensing program. GoPro launched the initiative with an invitation-only outreach to a select group of GoPro subscribers in early August and will expand it to all U.S. subscribers over time, potentially also internationally. GoPro had 2.45 million subscribers with more than 13 million hours of content in the GoPro cloud.

“We’re encouraged by the initial opt-in response rate for our AI training program,” said Nicholas Woodman, GoPro’s founder and CEO. “The engagement we’ve seen reinforces our belief that this program has the potential to be meaningful over time — for both our subscribers and for GoPro.”

GoPro said it is in active conversations with several AI data licensees to address the growing demand for authentic, real-world video content to train AI models.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.