GoPro asking users to opt-in content for AI training

 GoPro, Inc. announced a new opt-in program enabling U.S. subscribers to monetize their GoPro cloud-based video content by making it available to help train AI models.  GoPro subscribers can opt in to make their user-generated content available for license to technology companies seeking diverse, real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn 50% of the license revenue that GoPro expects to generate on their behalf.

Participation is entirely voluntary—no action is required from those who choose not to join, and their content will not be included in the program.

“The GoPro community is one of the most prolific groups of documentarians in the world, and we’re excited to help them monetize the growing demand for authentic, real-world video to train AI models,” said Nicholas Woodman, GoPro’s founder and CEO.

The GoPro subscriber community’s has more than 450 petabytes of cloud-based, high-quality video content captured across a wide range of experiences and environments, the company said. The AI Training program will launch by invitation-only in early August and expand to all U.S. subscribers over time. Learn more about the program here.