Nikon debuts NIKKOR Z 28-75mm f/2.8, is developing NIKKOR Z 800mm f/6.3 prime

Gary Pageau

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NIKKOR Z 28-75mm f/2.8

Nikon Inc. announced the NIKKOR Z 28-75mm f/2.8, the latest NIKKOR Z. The NIKKOR Z 28-75mm f/2.8 is an affordable and appealing choice for those ready to step up to a full-frame medium zoom lens with the benefits of a constant f/2.8 aperture including gorgeous, softly blurred backgrounds and excellent low light capability. The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a SRP of $1,199.95.

Sample image taken with NIKKOR Z 28-75mm f/2.8 (but I really just wanted to post this picture of a beautiful dog.)

“Since the beginning of this year, we have announced numerous NIKKOR Z lenses for all levels of creators,   which have been commended for their unrivaled quality and edge-to-edge sharpness,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Now we are continuing this winning streak by adding an extremely enticing option for enthusiasts in the rapidly growing full-frame market.

The new NIKKOR Z 28-75mm f/2.8 is capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, according to Nikon, adding “the fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject.” The lens weighs only 1.2lbs (565g).

The NIKKOR Z 28-75mm f/2.8 features a control ring for maximum customization and excels in video creation due to minimal focus breathing and near-silent operation, claims Nikon. The new 28-75mm f/2.8 also features a minimum focusing distance of only 0.19m (at 28mm). The lens is sealed to prevent dust and water droplets from entry.

NIKKOR Z 800mm f/6.3 VR S in development

Nikon also announced the development of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for Nikon FX-format Nikon Z mirrorless cameras. The NIKKOR Z 800mm f/6.3 VR S is an S-Line lens, delivering powerful rendering with outstanding resolution while thoroughly reducing color bleeding. By adopting a PF (Phase Fresnel) lens enabling a compact and lightweight body, it is highly portable despite being a super-telephoto lens, the company says. Additional information about the NIKKOR Z 800mm f/6.3 VR S will be available at a later date.

 

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.