pexar by Lexar launches figital picture prame with up to 2K resolution at IFA 2024

pexar, a brand of Lexar, launched its pexar digital picture frames at IFA 2024, featuring up to 2K resolution and an anti-glare display. pexar is a new brand by Lexar that aims to bring captured moments to life with advanced imaging, memory, and storage technologies.

“Lexar is a trusted memory technology leader and the pexar brand is an extension of its goal to preserve all of life’s precious moments,” said Wilson Chen, Lexar VP of Product. “Starting with the pexar digital picture frames, we’re proud to introduce innovations that not only store, but also display life’s most wonderful moments in their full brilliance.”

pexar digital picture frames feature up to 2.4 million pixels and a color gamut 100% sRGB. With the pexar digital picture frames, up to 512 users can connect to and directly upload photos and videos to the frame via their Wi-Fi-connected smartphones. The 32GB of built-in storage easily stores more than 40,000 pictures, and it can be expanded to up to 1TB via USB or SD card for much more.

The pexar digital picture frames can be set up in just three simple steps, making it practically plug and play. Alongside the free smartphone app, pexar digital picture frames can be operated using its intuitive touchscreen, making the next moment in time just a swipe away. They feature a subdued, thin-bezel design that complements any modern home. Their magnetic stand supports both portrait and landscape orientations, and the display will automatically adjust to match the chosen position.

The 11-inch pexar digital picture frames are now available Amazon at an MSRP of $159.99. The 10.1-inch version will be available around October.