Photobook.ai announces books as a service for brands

Photobook.ai has launched a new rewards service for marketers to bring mass personalization to their customers. Companies spent more than $250 billion last year creating innovative products for corporate gifts, from baseball caps, to USB keys, according to Photobook.ai’s CEO Terence Swee. Many of these swag items, however, end up in the garage, landfill or the display cabinet as they are sometimes functional but never personal. To demo the service, click here https://demo.photobook.ai

“Photobooks using customers’ own photos is the most personal gift any company can give; but until now, is an expensive and complicated exercise, both for the marketing team, and customer,” says Swee. “Photobook.ai already has one of the most intuitive photobook designer experience with a conversion rate twice industry norm. With the new Rewards Campaign Manager, marketers can now gift customers photobooks as easily as they would an email campaign.”

To use the service, marketers import a spreadsheet of names, details, and variable data into the Rewards Campaign Dashboard. The platform then creates individual photobook projects for each customer, who then gets an email invite with a call-to-action to upload their own photos.

The Rewards version of the Photobook.ai designer user interface comes pre-configured with fixed pages of stock marketing material and even includes a stock library for customers to use as they wish.  Marketers can also add accompanying products which themselves are personalized and print-on-demand, including cards from the president and branded accoutrements like tote bags, stickers, luggage tags and magnets.  The gifts arrive in a branded box. 

This new rewards service is targeted at high-end brands who want to rise above the gifting of typical branded swag to gifting a highly thoughtful and personalized product that their customers feel they have participated in co-creating and will hence cherish for a long time, says Swee.

The company’s first customer to use the Rewards platform is a bespoke travel agency. Each couple who goes on vacation with them gets a 40-page layflat linen-bound book printed on silver halide, wrapped in silk tissue. For some customers,  their book comes co-branded with a travel partner with a bellyband. A personalized card is included in every package with a message from the personal travel concierge addressed directly to the couple.

The new campaign platform includes all the communication life cycle from initial invites to order confirmation and shipping information. Everything is automated once a rewards Campaign is launched. 

Brands like travel and experience-forward brands like venues and cruise top the list of potential clients, according to Swee. “There has also been interest from credit card companies, private banking, and marathon organizers,” he adds. “The system allows each marathon finisher to get a book with their race photos and finishing times printed in a book just for them. Cruise companies can pre-sell this, and have stock photos and photos taken by the roaming photographers already automatically placed in the photobook. Using photobook.ai’s AI auto flow, customers can add their own photos to the mix and create a one-of-a-kind photobook fulfilled land-side, and it can come with magnets and tote bags, to ensure that top-of-mind and brand engagement comes with the sale of each photobook.”  

Photobook.ai takes care of consulting, curating and sourcing for the products and fulfills them using it’s global network of print fulfillment service providers which already support their portfolio of over a dozen mobile apps marketed worldwide.  This platform can also be licensed by commercial printers to enable campaigns for their existing commercial clients to add photobooks to the product mix.