PICHA offering free curated images to support Africa public health

Johannesburg, South Africa’s PICHA – a visual content provider of Afrocentric images – has released a collection of free health-related images on COVID 19. PICHA believes the photo collection will bolster visual content messaging on health and safety in the current global health pandemic to educate, protect and empower people with relevant health information, the organization said.

“We are presently in a situation that’s unlike anything we’ve faced before in the last century,” said Josiane Faubert, founder and managing partner of PICHA. “To navigate these challenging times, having the right health knowledge is more crucial than ever. That’s why we created the COVID-19 collection for individuals and organizations to use in creating engaging visual communication that would empower people.”

In launching the COVID-19 collection, PICHA rolled out a landing page providing access to the COVID-19 visual assets, a pathway to relevant health information from the World Health Organization and how businesses and organizations can use the visual collection to inform and engage audiences.

“Even though it may feel like the world has come to a standstill temporarily, the need to share your stories hasn’t. In fact, it has proven to be more important than ever. The COVID-19 collection takes the current situation into account and has visual assets for health projects and campaigns covering these difficult times,” said Lana Wessels, PICHA marketing director. “We believe when visuals in the collection are applied to health emergency messaging about fighting COVID-19, it can help flatten the curve.”