Polaroid announces the Flip instant camera
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Polaroid unveils the Flip, a “tech-packed” instant camera for high-quality shots at the click of a button. The $199.99 camera features sonar autofocusing, a hyperfocal 4-lens system, Polaroid’s most powerful flash, and scene analysis.
The camera, which Polaroid is marketing as a camera for the “analog lifestyle,” is featured packed, including a flippable lid:
- Hyperfocal 4-Lens System for beautifully sharp shots: Four automatically selected sweet spots, depending on the distance to the subject (0.65m, 0.85m, 1.2m, 2.5m) that ensure sharper focus across photography styles.
- Sonar Autofocus ensures your subject is always in focus: Sonar waves to determine subject distance and select the right lens, for maximum focal clarity, delivering crisp focus – even in the dark.
- Polaroid’s most powerful flash for any lighting condition: Located in the Flip’s ‘lid,’ this adaptive flash adjusts power based on subject distance, illuminating up to 4.5m away.
- Scene Analysis for well-exposed pictures, more often: Photographers receive an alert when the photo might be over or underexposed through the viewfinder LED, or when the subject is too close on the ‘lid’ display.
The Polaroid Flip is available for €219 / $199,99 / £199,99 / CNY 1699. It launches on polaroid.com on April 29 and in retailers from May 13. Compatible with Polaroid i-Type & 600 film, the Flip is USB-C rechargeable and comes with a neck strap. It connects to the Polaroid app via Bluetooth, offering newly optimized manual settings through the app, allowing full remote control. Additional features include Double Exposure and a Self-Timer mode, giving creators even more creative freedom.