Polaroid debuts Polaroid Now & Now+ Generation 3 cameras

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Polaroid Now & Now+ Generation 3

Polaroid has announced the Polaroid Now Generation 3 Instant camera, a classic analog instant camera, optimized for sharper pictures in more lighting conditions. According to Polaroid, the camera features a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. The new camera is available in six new colors, rechargeable with USB-C, and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.

The Generation 3 Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button. The camera is priced at$119.99 / €129.99 / £119.99

The Polaroid Now+ Generation 3 Instant camera is similar, but it can also be paired with the Polaroid app, allowing access to aperture priority, remote controls, double-exposure, self-timer, manual mode and more. This connectivity, combined with an optimized two-lens autofocus system that takes sharper pictures in bright lighting, results in a classic-look camera packed with modern tech. It is available in four new colors, made with 40% recycled materials, and compatible with full-sized Polaroid i-Type Film.

The Polaroid Now+’s twin-lens autofocusing system is priced at $139.99 / €149.99 / £149.99