Popsa reports it has a great 2025

GaryPageau
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U.K.-based photobook app Popsa reported on LinkedIn the top results for 2025. Among the highlights:

  • $58m in revenue
  • First $1m+ revenue days
  • Highest rate of growth for 4 years
  • Increased AOV by 10% year-on-year
  • Shipped to 48 countries on 4 continents
  • 1 million year-in-review albums AI-generated
  • Hit the $1m revenue per employee milestone
  • Released the brand new popsa.com
  • Launched Perspectives blog (150+ articles)
  • Organic search visibility up 1,300%
  • Half a billion emails sent (in 12 languages)!
  • 17,000 video ads created (up from 7,000)
  • 100,000 Trustpilot reviews
  • Launched in Mexico 🇲🇽
  • Certified as a B Corp

Gary Pageau of the Dead Pixels Society talks with Liam Houghton, CEO, and Declan Mellett, chairman, of Popsa, the U.K.-based photo book app, in a 2021 episode of the Dead Pixels Society podcast. Houghton and Mellett talked about the company’s non-traditional beginnings, its customer-focused design and strategy, and the future role AI will play in the creation of personalized photo content.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.