Sandisk Corp. unveils new corporate branding

Sandisk Corp. previewed its new corporate branding and creative direction, signaling a bold debut of the company’s comeback launch as a standalone flash and memory technology innovator, planned for early 2025. Sandisk Corp. is a wholly owned subsidiary of Western Digital.

The Sandisk wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient data expression and storage, the company claims. The company’s innovation keeps aspirations moving and pushes possibility forward, empowering people and businesses with data everywhere.

“Enabling people to experience the potential of their data and move forward in making aspirations real is at the heart of what we do and we were very intentional in creating a mark that embodies the spirit of this thinking,” said Joel Davis, vice president of Creative, Sandisk. “Our visual brand philosophy is inspired by the future and all the diverse ways our customers consume data. Starting with a single pixel, the new Sandisk mark uses bold visual language while being rooted in the idea that progress is not an end point but a way of being.”