Shutterfly launched its first limited-edition capsule collection, The Shutterfly Collective, to celebrate the addition of 4,000 new artist-sourced designs available in home decor and gift items on the Shutterfly platform. The inaugural Collective is designed and inspired by “digital icons” paired with four Spoonflower Independent Artists, who “helped bring each of their personalities and four product categories to life, and demonstrates Shutterfly’s move beyond photo personalization by offering consumers more choices, designs and ways to express their unique style,” according to the press release.
The Shutterfly Collective creators span from comedians to entertainers, and more, and include like-minded creators such as influencer and viral sensation Brittany Broski, entrepreneur and dating expert Serena Kerrigan, comedian and author Elsa Majimbo, and actor and digital creator Chris Olsen. Each digital icon was matched with a Spoonflower Independent Artist, creating tailored designs reflecting each digital icon’s individual style and personality. From quirky patterns to bright color themes, each digital icon had the opportunity to show off their notable identities while also promoting the lifestyle fans have come to know and love.
“I am so honored to be a part of the inaugural Shutterfly Collective! This experience was more than just putting my name on a product. I was able to fully immerse myself in the creative experience and work with a Spoonflower [Independent] Artist to bring my ideas to life,” said Broski. “I think uplifting Independent Artists and creators is so important and this project pays tribute to that as well as the ongoing support from my community.”
The Shutterfly Collective features exclusive, one-of-a-kind designs on coffee mugs, blankets, journals and pillows ranging in retail price between $16.99 and $79.98. A portion of each sale on every item purchased will pay a royalty to each of the Spoonflower Independent Artists who created the designs in collaboration with each digital icon.
Shutterfly’s focus on expanding its custom design space will allow the brand to pivot into new spaces while tapping into current industry trends and evolving the way consumers shop. The Shutterfly Collective further inspires existing shoppers to find something unique that fits their style and personality, and welcomes new shoppers to discover the special options Shutterfly has to offer.
“We’re thrilled to partner with a group of creative icons on this collection of products that will excite our customers and offer them something they can only get through Shutterfly,” said Jessica Lesesky, Vice President Merchandising and Ecommerce, Shutterfly. ‘We know American consumers (85%) want to be involved in the process of creating personalized home decor and prefer curated designs. The Shutterfly Collective is one of the new ways we are appealing to these consumer demands and expanding the brand’s boundaries past photo personalization to become a premier destination for self-expression.”
As part of its efforts to continue offering unique ways for consumers to shop and be entertained, Shutterfly has also launched a weekly digital series called Shutterfly Live, a one-stop live shopping experience where consumers can purchase products across Shutterfly.com during a live social shopping event taking place multiple times a month.