Shutterstock unveils new brand identity

Shutterstock, Inc. announced a new visual identity to make itself relevant in an age of Gen AI solutions and competitors. The company said it has “reintroduced itself as the essential, universal ingredient brands need to make their work more effective. This rebrand marks Shutterstock’s strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work. In addition, the company is solidifying its position as a premier partner for businesses, creatives and brand leaders looking to achieve real business impact leveraging Shutterstock’s multi-media creative content, professional studio production, emerging advertising channels like GIPHY, data licensing and AI solutions.”

“For more than twenty years, Shutterstock has been the engine behind countless creative successes across entertainment, tech, finance, healthcare and essentially every major professional industry,” said Shutterstock’s Vice President of Brand Strategy, Allison Sitzman. “This rebrand is about showcasing our breadth, depth and the full power of our platform to empower brands and creators to meet and exceed the demands of modern storytelling. Our new identity reflects our commitment to delivering fast, agile and highly effective creative solutions at any scale.”

Shutterstock’s latest suite of offerings includes:

• Unlimited downloads subscription: Shutterstock has begun an addition to its Content suite. Designed for individual users, the Unlimited downloads subscription offer provides access to unlimited downloads from a curated, multimodal library of more than 80 million high-quality images, videos, and audio content ideal for freelancers, designers, solopreneurs and content creators.
• Generative AI Pro: Designed specifically for business use, this offering enhances Shutterstock’s full suite of enterprise AI capabilities, enabling the creation of photorealistic, stylized, or conceptual visuals at 4K resolution. Through this new offering, customers will now have access to greater creative variety, higher quality, and stronger brand relevance. Generative AI Pro uses a multi-model system made up of both Shutterstock’s own models (built in collaboration with Databricks) and trusted third-party models from providers like Open AI, Amazon and Google. The proprietary AI-powered Model Recommender chooses the best-fit model for each prompt, based on millions of past interactions, to give more relevant, higher-quality results. Shutterstock’s suite of AI offerings, including the new Generative AI Pro solution, is guided by the company’s TRUST framework for responsible AI.
  
  
• AI Data Licensing: For companies looking to build and fine tune AI models, Shutterstock provides one of the largest rights-cleared multimodal datasets and metadata. These datasets fuel the highest quality AI innovation across some of the world’s leading AI model builders. In an industry where data is a core ingredient within AI models, Shutterstock continues to evolve with content refreshes, new asset types and new premium metadata. Shutterstock has become one of the largest licensors of multimodal data in this ever-evolving industry.
  
  
• Scalable, End-to-end Creative Content Production: Shutterstock has set a new standard in creative production offering brands and agencies a streamlined, end-to-end model built for speed, scale, and impactful storytelling. Fueled by global creative and technical expertise, the Shutterstock Studios team is leveraging the next generation of advanced production tools—including generative AI, virtual production, and real-time immersive technologies—to deliver a future-facing solution to the content needs of the world’s biggest marketers. Shutterstock Studios’ world-class creative has already earned some of the industry’s top honors, including Clios, Webbys, Anthem Awards, and Cannes Lions recognition.
  
  
• GIPHY Ads: As part of Shutterstock’s family of brands, GIPHY adds to the company’s portfolio of offerings designed to fuel the entire creative ecosystem—strategically expanding its capability to shape the future of creative content distribution. With the expansion of the available marketing mix and channels accessible to brands, GIPHY Ads offers a new way to directly connect and engage with customers through ads they share, not just see—putting brands in front of GIPHY’s extensive network which generates 1 billion search queries every day.